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Rubicon Szőnyeg

A focused WordPress rebuild for a local service business.

The classic BBWP use case: keep the business message, replace the technical baggage.

Rubicon Szőnyeg public website screenshot
Starting situation

The old site made customers assemble the story themselves.

For a local service business, visitors need to understand the service, trust the people behind it, see a credible price frame and know the next step—often from a phone and in a hurry. The rebuild focused on that decision path instead of transferring every old layout choice.

Key conversion decisions

01

Lead with the customer question

The hierarchy explains what happens, for whom and why it is credible before asking for an enquiry.

02

Design the mobile path first

Core service, proof, price context and contact remain understandable without desktop-only composition.

03

Do not pretend AI is already live

The foundation can support later extensions, but planned capabilities are separated from what customers can use today.

Challenge

A local service company needed a clearer, mobile-friendly website that made its process, proof and pricing easy to understand.

Solution

The website was rebuilt around customer trust, service clarity, real reviews and an uncomplicated enquiry path. AI extensions are planned, but are not presented as live.

Verifiable outcome

Clearer service hierarchy

Mobile-first enquiry path

A foundation ready for later AI extensions

An honest transformation

The outcome is a clearer, modern public experience and an extensible technical base. No unverified percentage is attached to it. That keeps the case useful as evidence of decisions and delivery rather than turning it into a marketing claim the underlying data cannot support.

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