Rubicon did not need another brochure site. We built a homepage that works as a focused landing page—and a custom CRM that carries every enquiry through the real operation.
The previous WordPress site generated none. Rubicon now receives more than 300 inbound enquiries a month, with individual days reaching 20.
Rubicon already had the expertise, local reputation and customer proof. What it did not have was a website that turned those strengths into action. Visitors had to piece together the offer, decide what applied to them and work out the next step for themselves. Even when someone got in touch, the website ended where the operational work began.
One focused page now carries the complete argument: problem, promise, proof, price context and a single next step.
Reviews, service boundaries, process details and price signals answer the questions that otherwise delay an enquiry.
Every enquiry enters the custom portal, where the team can reply, quote, schedule, fulfil and document the job without rebuilding the story elsewhere.
The old WordPress site existed, but it did not generate enquiries. It explained the business without creating a persuasive customer journey, and the work behind each new lead still had to be coordinated across inboxes, notes and memory.
We rebuilt the homepage as a conversion-focused landing page, with a clear promise, local proof, transparent price context and one direct enquiry path. Behind it, a purpose-built CRM connects conversations, quotes, customers, jobs, documents, photos, logistics, analytics and human-approved AI assistance.
Conversion does not end when a form is submitted. The build connects the promise customers see with the way the team actually responds and delivers.
A specific local promise, strong visual proof and a clear service area tell the right visitor they are in the right place.
Reviews, before-and-after examples, process detail and transparent price logic answer the questions that block action.
The structured form can record contact details, address, service items, measurements, condition, extras and an estimated total.
Web enquiries and email conversations arrive in the same workspace with their full history, notes and next action.
Quote, pickup, assessment, cleaning, documentation, delivery and customer updates remain connected from start to finish.
Rubicon’s CRM was designed around the actual work of a carpet-cleaning business—not around generic pipeline columns. It keeps communication, pricing, physical items, logistics and customer proof in one controlled workflow.
Every conversation becomes one traceable case.
AI removes blank-page work without taking business decisions.
A lead becomes a job only when the team decides it is real.
The relationship stays visible beyond a single order.
The workflow works at a customer’s door as well as at a desk.
The portal always answers: what needs to happen next?
Evidence and paperwork stay attached to the right carpet and phase.
Customers can follow progress without calling for every update.
The physical workflow is visible, schedulable and harder to forget.
The owner sees both demand and delivery in the same business context.
The 300+ figure is Rubicon’s reported monthly enquiry volume since launch, not a forecast or a vanity traffic number. The website creates the enquiry path; the offer, local reputation and disciplined follow-up inside the CRM turn that demand into real work.
Client perspective“Working with Maco was straightforward from the first conversation. He did not simply build us a new website: he took the time to understand how our business works, where prospective customers were getting stuck and what our team needed in day-to-day operations.
The new website brings us a steady flow of enquiries, while the custom CRM has made quoting, customer communication and job tracking much clearer and faster. I particularly value how quickly he responds, how he develops our ideas further and how consistently he recommends solutions that work in practice—not only in a presentation.
I am extremely pleased with the result and would confidently recommend him to any business looking for more than a nicer website: a system that genuinely supports the work behind it.”
