21
years across web, product and growth
From hand-written HTML and early e-commerce to SaaS platforms, AI workflows and modern application architecture.
Maco / Founder of MacoLabs & BBWP
21 years on the web. I started at eleven.
Today I run MacoLabs: a software foundry and product holding where I build SaaS products, marketplaces, AI workflows, CRMs and digital commerce systems. BBWP brings that product, engineering and growth experience to businesses ready to outgrow WordPress.
21
Building since 2005Started at age 11
More than a career in websites
One number cannot summarise the work. The range does.
6
flagship products and platforms in the MacoLabs ecosystem
VisaAlbum, SabAI, VisitVisa, RégiségTérkép, Varga Antik and Hello Europe span several markets and business models.
10+
years combining technology with marketing
Development, WordPress, UX, design, content, photography, video, paid acquisition and analytics inform the same decisions.
B2B + B2C
systems built beyond the landing page
Subscriptions, payments, marketplaces, private workspaces, CRMs, admin tools and operational automation.
An unusual head start
I learned the web as a developer. I learned business by building and marketing real products.
In 2005, at eleven, I started taking apart HTML and CSS to understand how websites worked. Since then I have worked through static sites, e-commerce, WordPress, page builders, paid acquisition and today’s application-based web. The tools kept changing; the need to earn attention and make the next step obvious did not.
I spent more than a decade building with WordPress, WooCommerce and Elementor. That history is why BBWP is not an anti-WordPress ideology. I know what the platform does well, where it starts to resist the business, and what content, URLs and workflows must survive a rebuild.
Development was never my only lens. Years of positioning offers, designing brands, producing commercial photography and video, running paid acquisition, building SEO content and reading conversion data taught me that clean code cannot rescue a vague offer—and attractive design cannot compensate for a broken customer journey.
The web became my workshop
Raw HTML and CSS at eleven turned curiosity into a craft I have kept sharpening for 21 years.
Deep inside the WordPress ecosystem
Business sites, WooCommerce stores and page-builder systems showed me both the value and the cost of flexible platforms.
Business experience, not only client work
I built and operated a Budapest escape room, then created digital products and brands under MacoLabs. I know software, marketing and operational decisions eventually meet in the same business.
A portfolio of product businesses and client systems
SaaS products, marketplaces, e-commerce, custom CRMs and carefully bounded AI workflows connect customer acquisition with the work that follows.
The MacoLabs ecosystem
A product portfolio—not a single case study.
VisaAlbum — a specialist SaaS product
A B2C and agency workspace for building official A4 relationship-evidence dossiers, with private media, AI-assisted captions and reviews, PDF export, passes, subscriptions, Stripe and automated invoicing.
SabAI + VisitVisa — an integrated product ecosystem
A multilingual acquisition path from a free checklist to a paid preparation workspace and document store, connected through verified accounts, payments and a cross-product upgrade.
RégiségTérkép — marketplace and merchant SaaS
A national map-based discovery platform with merchant subscriptions, lead flows, profile management, premium microsites, billing and AI-assisted business tools.
Varga Antik — an AI-assisted lead platform
A premium customer-acquisition system with custom content management, events, visual enquiries, structured lead capture, AI-assisted summaries and lead scoring.
Rubicon — marketing connected to operations
A WordPress site that generated no enquiries became a focused landing page contributing to a reported 300+ enquiries a month, backed by a custom CRM that runs the work after conversion.
Hello Europe — a physical business with its own software
A real hospitality brand supported by multilingual marketing, POS, loyalty, ordering workflows, analytics, PWA functionality and a custom photo-booth and thermal-printing ecosystem.
How I work
I look at the whole system, then build only what earns its place.
Most website problems are not isolated frontend problems. Positioning, content, SEO, paid acquisition, conversion, forms, follow-up and daily operation affect one another. Keeping those decisions connected is where deep marketing and engineering experience becomes commercially useful.
One line of responsibility
You work directly with the person shaping the strategy and building the system. Less translation, fewer lost decisions.
Marketing and product before technology
I start with the audience, offer, acquisition path and business bottleneck, then choose the architecture that fits.
Honest recommendations
If WordPress still suits the team, I will say so. Migration is useful only when the new operating model is genuinely better.
A foundation for the next step
The goal is not a fashionable stack. It is a fast, maintainable base that can support better content, automation and customer operations.
The person behind the system
I am currently based in Chiang Mai with my wife and three children. Building businesses of my own—and being responsible for more than a deliverable—has made me protective of clients’ time, trust and long-term options. I treat craftsmanship as stewardship: solve the real problem, be clear about the limits and leave behind something dependable.
Bring me the bottleneck
If your website is holding the business back, let’s find out why.
Start with the current site and the outcome you need. No technical specification required.