BBWP by MacoLabs
Supervised WordPress migration

Keep the value. Leave the WordPress friction behind.

BBWP rebuilds established business websites on a focused modern foundation while protecting the content, URLs, search intent and customer journeys that already work.

The current reality

When the website works—but working on it does not.

01

Every update feels risky

Core, theme and plugin updates can turn routine maintenance into a round of testing, fixes and crossed fingers.

02

Simple edits take too long

Builder layers, shortcodes and global overrides make small content changes slower and less predictable than they should be.

03

Performance fixes never seem finished

Caching, image tools and optimisation plugins treat symptoms while the number of moving parts keeps growing.

04

The next business idea does not fit

CRM connections, lead routing, custom calculators or useful AI features become awkward additions instead of part of a clear system.

After the change

A website your business can move forward with.

Protect what already earns attention

Valuable URLs, content, metadata, internal links and proven conversion paths are inventoried before anything is rebuilt.

Replace accidental complexity

The new site contains the components and integrations the business actually needs—without carrying unused plugins and builder baggage forward.

Know who owns every moving part

Content, forms, analytics, hosting and integrations have a documented purpose, owner and handover path.

A concrete scope

What the migration includes

The exact scope follows the audit, but a standard business-site migration is designed to cover the complete path to a verified launch—not just page production.

  • Public URL and content inventory
  • SEO metadata and redirect map
  • Responsive page templates and components
  • Forms, lead routing and confirmations
  • Analytics and consent-aware event setup
  • Structured data and technical metadata
  • Content migration and editorial checks
  • Production deployment documentation
  • Pre-launch acceptance checklist
  • Post-launch crawl and defect verification

Four controlled stages. No blind switch.

01

Audit the current site

We map public URLs, content types, forms, integrations, search-sensitive pages and hidden dependencies.

02

Agree the migration plan

You see what stays, what changes, what is excluded, the milestones and the fixed commercial scope before the build starts.

03

Approve representative pages

The design system and key page types are approved before the full content migration, reducing expensive late surprises.

04

Verify before and after launch

Forms, redirects, metadata, analytics, accessibility and priority journeys are checked around the controlled go-live.

A strong fit

  • Service and B2B websites that have outgrown a builder
  • Corporate sites with stable services and conversion paths
  • WordPress blogs and knowledge libraries
  • Elementor, Divi, WPBakery and similar rebuilds
  • Teams that value a smaller, documented system

Needs separate discovery

  • Complex WooCommerce stores and marketplace logic
  • Membership, learning-management or community platforms
  • Sites dependent on many business-critical plugins
  • Projects looking for an automatic one-click export
  • Businesses that still benefit from frequent visual template editing
Investment guide

Two clear starting points.

Essential migrations start at €2,500. Business migrations start at €5,000. The free check identifies the likely fit; a written proposal then confirms the exact scope, milestones, exclusions and fixed project price before any payment.

Essential Migration

From €2,500

For focused sites with a straightforward structure, limited content and few integrations.

Starting investment · tax exempt

Business Migration

From €5,000

For conversion-led business sites, blogs, multiple languages or connected systems.

Starting investment · tax exempt

Designed to reduce switching risk

50 / 50 payment

The standard schedule is 50% before work starts and 50% before handover or launch.

30-day defect period

Reproducible defects inside the accepted scope are corrected for 30 days after handover.

No forced migration

If the audit shows that WordPress is still the better operating model, the recommendation can be to stay and fix the real bottleneck.

Questions before leaving WordPress

Will I lose my Google rankings?+

A platform change is never risk-free, but it can be controlled. We inventory priority URLs and metadata, preserve clean paths, map required redirects and verify the new site after launch.

Can I still edit the website?+

Yes. The editing model is agreed during discovery. Content-heavy projects can include a focused admin that exposes the fields editors need without recreating a general-purpose builder.

Do you copy the existing design exactly?+

Not automatically. We keep the visual elements that still support trust and conversion, then improve the parts that are unclear, dated or difficult to use.

How long does a migration take?+

Timing depends on page families, content volume, integrations and approval speed. The proposal sets milestones only after the current site has been mapped.

What happens to the old website?+

The launch plan defines backups, DNS timing, redirects and the agreed rollback window. The old system is not removed blindly.

Can you migrate WooCommerce?+

The free check detects likely WooCommerce signals, but complex ecommerce is outside the standard package and requires separate discovery before any recommendation.

Start with what is holding you back today.